Our Mission

Our Philosophy

Marketing is not an isolated function—it's a core business investment. At AdsCalculator.xyz, we believe that the most successful marketing strategies are those built on a solid foundation of financial analysis. Our platform was created to move beyond vanity metrics and empower marketers to measure what truly matters: profitability, return on investment, and long-term customer value.

These tools were developed by a business analyst for the marketing community, with a focus on accuracy, utility, and strategic insight.

About the Founder

AdsCalculator.xyz was founded by Nikola Ishov, a Senior Business Analyst with a strong background in finance and corporate management. Frustrated by the disconnect between marketing campaign data and real business results, he decided to apply his analytical expertise to build a suite of calculators that answer the strategic questions every business owner and marketer should be asking. You can learn more about his professional experience on his author page.