Blog — Marketing Articles & Insights
In-depth articles, analysis, and insights on marketing metrics, profitability, and data-driven strategies.
What is Page RPM? The Ultimate Metric for Publishers
Page RPM (Revenue Per Mille) is the most important metric for website publishers. Learn what it is, how to calculate it, and 5 ways to increase it.
CPM Benchmarks 2025: A Deep Dive for Marketers
A comprehensive analysis of CPM rates for 2025, with detailed benchmarks by industry, platform, and region. Includes historical trends and seasonality insights.
What Is a Good Social Media Engagement Rate in 2025?
Social media engagement rate benchmarks for 2025. Compare rates across Instagram, TikTok, Facebook, and LinkedIn.
CPA vs ROAS: Which Metric Should You Optimize?
CPA vs ROAS: which metric matters most? Learn when to use each, how they relate, and which drives better campaign results.